Sunny Shao is a startup marketer and (fin)tech geek turned founder, having worked in the financial services and technology industries for over a decade.

After graduating from the University of British Columbia with a B.Sc. in Biology, she transitioned to a career in marketing shortly afterwards. Sunny spent almost four years in marketing and communications at an investment management firm before moving to Toronto in 2012 to pursue her MBA, specializing in Entrepreneurship at the Schulich School of Business (York University).

Her passion for open access and democratization of information, data and capital started in 2012 when she joined the National Crowdfunding and Fintech Association (NCFA) as a founding member and advisor. After a number of stints as a growth marketer in various fintech startups, she decided to pursue Doggo.Health full time in November 2019.

As a dog lover and owner her whole life, it wasn’t until Sunny adopted Luka in June 2019 that she reconnected with her love of dogs, and her childhood passion of working with animals when she grew up.